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Head of Zeus
Good Money
Good Money: Become an Ethical Entrepreneur by Jonathan Self

A practical guide to launching and growing your own successful ethical business.

Businesses focused almost entirely on improving the world we live in, rather than on financial gain, can help to achieve meaningful change and generate above-average profits.

Genuinely ethical businesses are not only less likely to fail and more likely to be sustainable, they also return higher shareholder value in terms of cash and in terms of satisfaction.

Jonathan Self reveals how his own ethical business, Honey's Real Dog Food, gives away a substantial percentage of its turnover to charity, and despite spending nothing on sales and advertising, has achieved nine years of spectacular growth.

Head of Zeus * Business
10 Aug 2017 * 272pp * £8.99 * 9781786691248
'An upbeat, chatty and practical guide to "become an ethical entrepreneur, change the words and feel better"'
New Internationalist
'This entertaining read provides much (raw) food for thought'
Campden FB

Jonathan Self

Jonathan Self
Jonathan Self is an author, journalist and entrepreneur, and the author of The Teenager's Guide to Money, Honey's Natural Feeding Handbook for Dogs, and Emerald, a guide to the world's emerald trade.
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